One of my first projects at Ecology was creating a brand guide. What started as a logo and a set of colors & fonts, grew into a comprehensive visual guide. The guide covers how to use the logos and colors, and also how to apply Ecology’s brand to imagery, writing voice, videos, and icons.
The goal was to communicate the importance of “brand” to an audience with varying levels of design experience. This effort grew into a suite of resources beyond the guide, including email templates, accessible PowerPoint templates, virtual backgrounds, social media, graphic resources, and rolling out Canva as a design resource for staff.