As the graphic designer of the Corporate Affairs department, I had the privilege of partnering with one other designer to create the 2017 Annual Report for ascena retail group, inc.
In our partnership, I ideated the overall look & feel of the report with a clean design that showcased the company’s unique range of brands, while also highlighting the diverse groups of women that each brand serves.
Staying true to ascena’s blue and gray as the base for the design, I let the brand imagery speak for itself and add life to the report – showing that truly, ascena’s core purpose is to serve all women and all girls. This report was printed and distributed to investors in fall 2017.